Donations

At Echidna, we believe in giving back to protect Australia’s unique wildlife. As part of our commitment, we have connected with the conservation organisation Australian Wildlife Conservancy (AWC) to establish a donation partnership. AWC is a leading organisation dedicated to safeguarding native species and restoring ecosystems across millions of hectares of protected land.

We are committed to donating 25% of our profits to Australian wildlife charities, ensuring that every purchase directly supports conservation efforts.

The echidna, a symbol of resilience and adaptability, thrives in well-preserved habitats, and we hope to contribute to initiatives that help protect these incredible creatures. As our brand grows, we will share updates on our progress and the ways we’re working to support Australian wildlife.

Learn more

Our Story

The idea of Echidna started on a freezing winter evening in Tokyo. Mike was travelling, and his cold weather gear simply wasn’t doing the job.

Desperately, he dipped into a random clothing shop and, after clanging through various racks, found a heavy, fleece-lined jumper. Perfect, he thought! And it was. Toasty and soft, he wore it every day, and it only became more comfortable over time.

Fast forward to frosty Australian winters, and unfortunately, the much-loved sherpa jumper was lost during his travels. Despite scouring online stores, he could never find anything similar.

Determined, Mike decided it was time to share this warmth with his loved ones and the wider community, using the opportunity to support a cause close to his heart: the care and protection of Australia's unique wildlife.

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Australia’s biodiversity continues to decline due to climate change, invasive species, and habitat destruction. The devastating 2019/20 Black Summer bushfires had a lasting impact, contributing to a surge in threatened species. Long-term monitoring data from TERN’s Threatened Species Index (TSX) highlights the urgent need for conservation efforts to prevent further losses. (Australia’s Environment in 2023, TERN.org.au)